1 PUCKER PREP
Just swipe and go, right? We wish! Simply putting gorgeous color on a dry, cracked mouth doesn't help it look better, says California-based makeup artist Valerie Sarnell. Scuff off dry, flaky skin each morning with a soft-bristle toothbrush, suggests Sarnell, or if your lips need more intense exfoliation, mush a teaspoon of brown sugar with a teaspoon of honey and rub the mixture over them. When they're baby-soft, apply a moisturizing (not greasy) balm first. Your lipstick will go on smoother and be less likely to clump or cake in the corners.
2 PRIME YOUR POUT
Priming one's lips has become a crucial step before applying lipstick as it works as a lip conditioner while making your lipstick's tint last longer. It also makes for a seamless lipstick application as it smoothens and refines lips.
3 SEAL THE DEAL
You don't have to buy the most expensive lipstick in the store to be sure it will last all day. Alternating layers of creamy and dry texttures is a surefire way to make even the cheapest stuff stay put for hours-and this technique helps prevent feathering, too. Start by lining and filling in your lips with a neutral pencil. Then use a brush-on lipstick-cum-gloss. Next, lightly blot your lips with a tissue and dust on a little translucent powder. Repeat the steps once or twice more for color that keeps going...and going...and going. If you're not into color, but still want a finished look that stays strong all day long, Sarnell advises using a cream concealer (one to two shades darker than your skin) as a lip color, then boost shine with a single coat of gloss on top.
4 STRIKE IT RICH
"Ring-around-the-mouth"-it's the phenomenon produced when lipstick fades faster than liner...and it's ain't pretty. The main cause? Drinking from a glass! Take a cue from models and actresses: They will discreetly lick the edge of the glass with their tongues before taking a sip. The saliva creates a barrier, keeping more color on your lips and less on the rim of the glass.
Stroke of the Shade
When putting on lipstick, it's better to start at the center of your mouth and work your way outwards, stopping just before hitting the corners. Keep your hand steady by resting your elbow on a flat surface, like a table or a countertop. And to ensure that the color stays put, blot the first application with a tissue, dust with translucent powder and layer on a second coat.
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